Jonathan Platt
Creative Director / Videographer
Jonathan Platt (JP) is a creative director and videographer. Through his studio byjpizzle he builds brands for music artists and clothing brands, from strategy to the final cut. He creative directed the official video for RA-MY.’s “Pacific Ghost .”, made with RHYMESOUL.
- Role
- Creative Director / Videographer
- City
- Los Angeles, CA
Worked on
- RA-MY. – “Pacific Ghost . (Official Video)”Creative direction
RHYMESOUL™ credits the creatives we have worked with. Collaborators are independent: they are not managed by or under RHYMESOUL™. Artists who want to work with them can reach out through partnerships@rhymesoul.com and we will make the intro.
More of their work
- Artist · Concert coverage
Soulja Boy — Event recap
Event recap for a Soulja Boy show. Jonathan directed it, with Sarah Astrowsky and Carter Boltz shooting.
His credit: Directed
Work, credit and results as shown on Nova.
- Artist · Live event recap
Trippie Redd — University of Arizona
Live event recap of Trippie Redd’s performance in Tucson, AZ: a 1,000+ person event, delivered in 48 hours. It drew 45K views and 1.3K likes on a 5K-follower page.
His credit: Creative director, editor, videographer
Work, credit and results as shown on Nova.
- Artist · Concert coverage
Slim Jxmmi (Rae Sremmurd) — Concert recap
Concert recap of Slim Jxmmi’s set at the University of Arizona.
His credit: Director, editor, videographer
Work, credit and results as shown on Nova.
- Music artist · Rollout
Ley — Single rollout
Creative direction, release strategy and short-form content for a new single. Monthly listeners went from 6K to 50K in three months, with 1.5M+ views and two singles past 100K streams.
His credit: Creative direction
Work, credit and results as shown on byjpizzle.com.
- Brand · Campaign
Mitchell & Ness x NBA — Short film
Behind-the-scenes and production work on a Mitchell & Ness x NBA short film.
His credit: BTS videographer, creative assistant, production assistant
Work, credit and results as shown on Nova.
- Beauty · Paid campaign
Too Faced — Paid campaign
Paid ad campaigns and content for Too Faced, shot on location. The campaign is running now; byjpizzle’s case study follows once results are in.
His credit: Editor, photographer, social media manager
Work, credit and results as shown on byjpizzle.com.
- Fragrance · Brand launch
UnPeu — Launch campaign
Creative direction behind UnPeu’s launch, start to finish: the website film and the brand’s first reel, which pulled 20K+ organic views on its debut post.
His credit: Director, editor, videographer
Work, credit and results as shown on byjpizzle.com.
- Brand · Engagement
Prospera — Content system
A rebuilt visual direction and a short-form campaign aimed at Prospera’s ideal customer: 250K views in two weeks and a 5–10% lift in brand awareness.
His credit: Creative director, editor, videographer
Work, credit and results as shown on byjpizzle.com.
- Fashion · Sell-through
Ignis — Drop strategy
Rebuilt the drop’s creative direction and campaign rollout around a tighter story: 100% sell-through in 7 days and a 10x jump in awareness.
His credit: Creative direction
Work, credit and results as shown on byjpizzle.com.
- Fashion · Awareness
Be Special — Rebrand
One deliberate piece of content set Be Special’s visual identity: the most engaged post to date, with 50K+ views in a week.
His credit: Director, director of photography, editor
Work, credit and results as shown on byjpizzle.com.
By the numbers
Source: byjpizzle.com, the collaborator’s own site. Results from their client work, not RHYMESOUL projects.